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Jamaica
Sherman Campbell
Caribbean / Jamaica
Age: 47 años
It's time to go digital. Let's talk about how to do it.
Category: Agriculture
Speciality: Production and marketing
Value chain: Potatoes
Province: Kingston
Municipality: Kingston
Mr. Campbell chairs the Potato and Onion Producers Association and has taken a leadership role in association management, promoting collaborative contract models with individual farmers. He has also developed his own horticultural sales company called "Fresh&Direct". He makes use of digital tools for farm production planning.
CAPABILITIES
- Commercial and associative management.
- Establishment of production contracts.
- Wholesale of horticultural products.
GOOD PRACTICES
- Experience in management, marketing and sales of food companies.
- Development of associative business contracts with farmers.
- Leadership in marketing and commercialisation of strategic food security products such as potatoes and onions.
- Experience in management of production plots.
SOLUTIONS APPLIED
- Experience in management, marketing and sales of food companies.
- Development of associative business contracts with farmers.
- Leadership in marketing and commercialisation of strategic food security products such as potatoes and onions.
- Experience in management of production plots.
STUDIES AND TRAINING
- Business Administration, University College of the Carrribean.
